Today, Meller Designs Group, which includes socks and hosiery supplier, Cityfax, announces the launch of its’ new website and changes to its’ management structure. The company, has been evolving into a more environmentally conscious, agile and innovative design and sourcing hub, in order to be better able to deal with the demands of the modern fashion retail environment.
With a new Managing Director and Commercial Director in place, as well as additional support in business development, marketing and sustainability, Meller Designs has boosted capability to enable a more pro-active approach in responding to the needs of its’ customers.
Managing Director, John McGrath, said
“It’s a truly monumental day for Meller Designs today, as we launch our new website, which paves the way for future growth and development with all our customers. We aim to give our clients a far greater insight into the strategy and innovation we are building in to our plans to drive even more successful business partnerships.”
Many of Meller Designs customers are already benefitting from some of the key changes the company has made to its’ operations, which include greater diversification of sourcing capability, additional categories such as sporting accessories, and improved flexibility of cost, volume and lead time.
The business strategy is simple:
To offer the most innovative, creative and sustainable designs, in line with customer expectations for quality, price and speed to market.
The business is making significant changes to embed sustainability throughout its’ product offer, offices and manufacturing locations. For example EV charging points have been installed at our UK office, all our company cars are hybrid or electric, we are reviewing our energy supply with the intention to be renewably sourced, implementing low energy LED lighting, and recycling all office waste.
Trend development and newness are at the forefront of our product development strategy, and we create a unique and individually planned product offer for each and every client, depending on their needs, and the requirements of their very discerning customers. Our design and product development team are making developmental changes to allow us to significantly increase the volumes of sustainably sourced and manufactured fashion accessories we supply to our customers.
The new website will give us an opportunity to showcase our men’s, women’s and children’s ranges of hats, gloves, scarves, and sports accessories, update our customers with newness and product development more regularly, helping them to make faster and more trend focused decisions.
We are all really excited to be involved in the evolution of the Meller Designs fashion business, and the development of closer relationships with our customers, at such a pivotal time in the history of the fashion industry. Never before has the clothing and accessories business faced quite such huge challenges, or such incredible opportunities to make a difference, as it does now, and we couldn’t be more ready to keep up the pace on the rollercoaster of a ride that is working in fashion.
If you’d like to know more about working with Meller Designs please get in touch using the details below, or fill in the contact form on the website.
Tel: 01234 567890
Email: info@mellerdesigns.co.uk
